The World Expo 2010 which will be held in Shanghai, China, was launched today with the aim to showcase Fiji's beauty.

FTIB Chief Executive Annie Rogers said the whole initiative is to showcase the beauty of Fiji, our product, the people and to show the reasons why tourists continue to return more than once for holidaying.

Rogers said more than 200 countries will be represented at the expo, and this will be a good opportunity for Fiji to promote itself to the world.