Who, what, where, when and how is what Fiji needs to work on when promoting itself globally in the tourism market.

These are the sentiments of Attorney General and Tourism Minister Aiyaz Sayed Khaiyum at the AEON Fiji Excellence in Tourism Awards 2009 held at the Intercontinental Resort in Natadola last night.

The awards were attended by more than 300 hotel owners and employees of the tourism industry.

Sayed Khaiyum said we must improve our tourism services and marketing so we won't get left behind.