Virgin Blue Airline Group's premium long-haul airline, V Australia will arrive at the Nadi International Airport at 2:20pm today bringing with it a full plane load of eager tourists, the Australian media and VIP guests on its first flight from Sydney.

Today's inaugural flight marks the beginning of new daily services which will add an additional 181 seats a day between the two cities and will further compliment the current Pacific Blue flights from Brisbane, Melbourne and Adelaide to Fiji.

V Australia Executive General Manager Scott Swift who will be onboard today's flight said the Virgin Blue Airline Group has had a long relationship with Fiji ever since Pacific Blue commenced services in September 2004.

Swift said they are fully committed to the market and V Australia's launch today signals the start of more options for travellers between Australia and Fiji.

He said as a growing airline group they have always had enormous support from Fiji across all sectors including business, government, tourism and trade.

Tourism Fiji's Regional Director Australia Paresh Pant said the new services will undoubtedly accelerate Fiji's steadily growing visitor numbers from Australia.