Fiji's tourism industry is resilient and always bounces back after difficult times.

These are the sentiments of Michael Bruce the Acting Editor for Travel Today an online daily newsletter that has more than 16,000 subscribers in Australia, who is one of the international media representatives in the country for the Bula Fiji Tourism Exchange currently being held at the Sofitel Fiji Resort & Spa on Denarau Island.

Bruce says Fiji's tourism industry has had its ups and downs however the tourism industry remains alive, even overcoming negative media reports which were circulating in international media.