With the IRB 7s series well under way, Tourism Fiji is hoping to capitalize on the Fiji team's popularity during the event.

Chairman Patrick Wong said the Digicel Fiji 7s team have a huge following and they believe they can work with the Fiji Rugby Union (FRU) to promote Fiji as a unique tourist destination wherever the team will travel to during the 2009/2010 series.

Wong said considering Air Pacific's introduction of their services to Hong Kong last week, they will be having further talks with the FRU, to see how they can work together.