Tourism Fiji this week successfully transferred the award winning  " Lucky Me - Fiji Me" TV advertising campaign from small to the big screen after launching a four month long nationwide cinema advertising campaign in New Zealand.

The advertisement will be shown as a trailer for approximately 400 movies per week in 58 theaters across the country B that equates to more than 370,000 separate screening over the 16 week campaign period.

The four month cinema campaign will coincide with several tactical campaigns which are currently running in conjunction with several of its New Zealand industry partners.

Tourism Fiji regional director New Zealand Sala Toganivalu said they started looking at alternative commercial media channels and cinema offered an excellent proposition to reach strong numbers of potential customers with a splash of Fiji sunshine.  

Toganivalu and her team this week hosted 40 industry partners including Air Pacific, Air New Zealand and several of its Auckland based Matai specialist agents to a private VIP "Gold Class" screening of the advertisement at Auckland's Sky City entertainment complex.

The advertisement was shown shortly before the main feature for the evening, "The Blind Side" starring Sandra Bullock in her Oscar winning role.

The "Lucky Me - Fiji Me" TV commercial was named as one of the top three TV advertisements shown nationally throughout New Zealand in January 2010 by influential Ad-media magazine.