A major initiative to boost sugar production and quality and fetch above world market prices for sugar from Fiji was launched today in Labasa.

Prime Minister Commodore Voreqe Bainimarama launched the first ever Labasa Cane Growers Fair Trade Certification initiative at a function in Labasa this afternoon marking a significant milestone for the sugar industry.

Bainimarama revealed that once fair trade certified, the price of sugar from Fiji would double on the world market.