A woman is the latest road death victim after she died in a serious car collision this afternoon at the Nadi Back Road.

Police say the accident occurred around 2.15pm today.

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They say the victim was heading towards Nadi Town when the vehicle she was travelling in collided with an oncoming vehicle driven by a 32-year-old man who was trying to overtake another vehicle.

Police say the victim and the 62-year-old female driver of the vehicle she was travelling in were rushed to Nadi Hospital where she was pronounced dead on arrival.

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Investigation into the accident is underway.