When Rihanna was pregnant with her first child in 2022, she subverted many of the conservative social and sartorial boundaries of maternity style — regularly photographed attending events and red carpets in minidresses, heels and baby bump-baring garments with cutouts.
Now, as the singer and businesswoman and her partner, rapper A$AP Rocky, expect their second child, she’s expanding upon her pregnancy — and parenthood — aesthetic by designing and releasing a maternity capsule collection through lingerie brand Savage X Fenty.
“The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys,†Rihanna said in a news release. “I want to remind people that you can still channel sexiness and feel-good while being a parent.â€
The new line features an oversized graphic tee with the cheeky message “Make More Babies†and three bralettes, all of which were both inspired by (and named after) Savage X Fenty’s most popular silhouettes — Savage X Cotton, Floral Lace and Savage Not Sorry.
The capsule collection is designed to be comfortable and functional for moms and moms-to-be, but is “still giving savage with a little extra support, so every mom can feel like their best selves — whether it’s at home, on the go (or) with or without baby in tow,†according to the release.
Each bra has been created with one-hand functionality for multitasking parents. Other features for comfort and convenience include a full nursing sling with a neckline-to-underarm opening, adjustable front-facing straps and back closures, and a set of nursing clasps that easily click into place.
“When I found out I was pregnant, I thought to myself, ‘There’s no way I’m going to go shopping in no maternity aisle.’ I’m sorry — it’s too much fun to get dressed up,†Rihanna told Vogue for the magazine’s May 2022 cover story. “I’m not going to let that part disappear because my body is changing.â€
Savage X Fenty’s foray into maternity wear is the latest example of the brand’s commitment to greater inclusivity — across its clothing, accessories and beauty, sizing, campaigns and branding, and price points. Offered in sizes XS to 4X, the collection, the prices for which range from about $35 to $60, is available now online and in retailers.
“We want to make people look good and feel good,†Rihanna said. “We want you to feel sexy and have fun doing it.â€
Source:CNN