The Vodafone Arena is a hive of activity with many taking advantage of the sales on offer as well as to see the international entertainment on offer.
And the excitement has also spread to the entertainers themselves.
Fijivillage news caught up with New Zealand's rubber band boy who said that apart from the heat, the crowd has been great.
The antics of rubber band boy have kept the crowd at the Vodafone Arena laughing especially with his escape tricks.
Though he is known for holding the world record for the most rubber bands on his face, 71 in 60 seconds, he added that he will be showing the public some escape tricks.
Even the USA Break dancers, revealed that they are continually changing their dance moves as the Fiji crowd is very receptive.
Looking at the entertainment on offer this afternoon, this hour the Majik Box with Dr. Rhythm and Majik Petey will take to the Digicel Entertainment stage inside the Vodafone Arena and at 2.15pm Rubber band boy will entertain the crowd.
At 3.30pm, the crowd outside will be able to see the USA Break dancers in action.
Meanwhile, there is also a chance for members of the public to win a return ticket to New Zealand, Australia or even to Labasa or Nadi flying Air Pacific And Fiji Sun.
For the next six days, any person who buys a ticket for the Fiji Showcase 2010 and writes their name and contact details on the tickets and drop it into the bin will go into the draw for the return trip thanks to Air Pacific and Pacific Sun.
Meanwhile, today being a time of leisure - many can expect loads of special when they head down to the Fiji Showcase 2010 and browse through the 13 food booths.
Fiji Meats Limited's Taraivina Costello said this will be a great time for many to take advantage of their prices.
Curry House staff said they are offering various Indian dishes and many have been left with smiles on their faces.
Other food booths include Joji's Fijiana, Natural Blends, Blends, Min Yuen and Govinda's Vegetarian Restaurant.
The Fiji showcase gates opened at 10am at the Vodafone arena and is expected to close at 9pm tonight.
People taking advantage of sales at Fiji Showcase
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