National Airline, Air Pacific has a new Executive General Manager Commercial.

Martin White who has worked in the Aviation Industry and food and beverage outlets in the USA will look into overall commercial activities of the company including marketing communications, passenger and cargo sales, revenue budgeting, pricing and customer relationships with many other things.

The Managing Director of Air Pacific, John Campbell said that White has joined the company with the wealth of commercial experience and will assist the Company's revenue drive through strategic brand and product development while also underpinning Air pacific's joint marketing activities with tourism Fiji and Fiji's travel and tourism industry.