A major retail outlet has set the platform to take advantage of the removal of duties on perfumes and cosmetics, watches, jewellery and other items.

Motibhai and Company Limited Chairman Mahendra Patel has revealed that they are now launching a marketing campaign with the theme, "See, Buy and Compare" to bring vibrancy and promote shopping in Fiji as being internationally competitive through all Prouds outlets in Fiji.

Patel said in the past, Fiji has acquired a very negative image pertaining to the shopping industry as retailers had to contend with duties, taxes and VAT.

He said while it would take some time to erase the negative image, the removal of the duties has given the shopping industry in Fiji a new lease of life.

Motibhai and Company and Prouds will also enlist the support of Tourism Fiji so that visitors to our shores are aware that Fiji is once again an attractive shopping destination.