The mobile phone war is now officially on and the main beneficiaries of this battle will be the people of the country, with intense competition expected to kick off this morning.

A major issue which has already been addressed ahead of the official Digicel Fiji launch today is that they have managed to secure an inter-connectivity agreement with Vodafone Fiji.

Vodafone Fiji Managing Director Aslam Khan said they welcome Digicel Fiji into the market and the clear indication that the people of country will have the best service has been reflected by Vodafone Fiji and Digicel Fiji having an inter-connectivity agreement from midnight last night.

Khan told us yesterday afternoon that they were expected to reach an agreement last night which will see Digicel phone users able to call people who are using Vodafone and vice versa.

Competition is definitely driving the prices of mobile phones down from today and competitive call rates are also being offered to the people of Fiji.

While some telecommunication service providers had earlier said that Digicel should follow the call and texting rates set by the Commerce Commission, Digicel said they will try to give the best rates to the people.

When Fijivillage questioned Digicel's Pacific CEO Vanessa Slowey whether they will go lower than the call rates set by the Commerce Commission, she said the market is open and they will have open competition.