Grammy-winning R&B star Lizzo has signed a deal to produce television programming for Amazon.com Inc’s Prime Video streaming service.

The 32-year-old singer of “Good as Hell” and “Juice” had a breakout year in 2019 with hit songs and an appearance in the movie “Hustlers.”

Streaming services from Netflix Inc, Walt Disney Co and others are competing to lure big celebrities as they battle for digital audiences.

In a statement, Amazon Studios says Lizzo “has such a unique perspective, and they are so excited to hear her ideas for new content.

[Source: Reuters]