Millions of South Koreans are now being exposed to the Fiji message through a high profile promotional campaign.

Tourism Fiji Chief Executive Officer, Josefa Tuamoto said this is part of a collaboration between the National Trust Office and South Korea's biggest dairy product company "Namyang Milk and Beverage" which have come together in "Fiji Fresh Expedition" promotion to send a group of seven lucky winners and a national Television film crew to sample the delights of a Fiji travel experience.

The group left last week and while in the country the seven winners participated in a host of activities which were designed to showcase Fiji's ability to deliver exciting holiday experience.

Some of the places visited by the group was Viseisei village, Sabeto mud pools, Garden of Sleeping Giant, a shark dive with Aqua Tek Beqa, and Arts Village Pacific Harbour.

Tourism Fiji's South Korea representative Daisy Park said the promotion was aimed at attracting South Koreans between the ages of 20 to 40 years, and has so far reached millions visitors as the promotion is featured on many Namyang milk and beverage products.

Meanwhile, Tourism Fiji also confirmed that there has been a growth in the visitor arrivals from the Asian market compared to last year and there is an increase of 35.5 percent in visitor arrivals from South Korea.


Story by: Praneeta Deo