The Hong Kong Sevens is the Olympics of the rugby world C and will likely stay that way, even after the sport debuts at the Olympics in 2016.

The three day event is expected to draw as many as 120,000 attendees, and the crowds and post game celebrations temporarily take over the city.

According to England coach Ben Ryan, the Sevens "is still going to be the blue ribbon", even as organizers for other tournament stops have realized the game's marketing and revenue potential.

In an interview after the teams training run today, Ryan said that his team is eager for the Sevens and the chance to play in front of a supportive crowd in addition to traveling fans, expats working in Hong Kong are a big part of the audience in an always festive atmosphere.

Ryan said spectators should also be on the lookout for the different styles of play each nation brings to the game.

England is known as a more defensive team, while Australia is attack minded, the French are relaxed, Russia keeps its structure, the Scottish and Japanese are quick, and the island nations like Fiji and Samoa play like warriors.

The England team is hoping to improve its performance from last weekend in Adelaide, Australia, where it lost in the first day to an up and coming U.S. team as well as Australia.

The Hong Kong 7s tournament starts today at 9:30pm with the opening match between Samoa and Italy.