The "Fiji Me" logo was showcased to over 70,000 rugby fans scoring big points for Tourism Fiji at the Wellington Sevens in New Zealand last weekend.
Fiji's Regional Director, Sala Toganivalu said they were the first to book the electronic advertising signage which is positioned around the pitch at the Stadium.
This tremendous effort follows the release of Tourism's Fiji's new TV advertisement "Lucky Me-Fiji Me" which was launched in New Zealand on 24th January.
Toganivalu also adds that the new ad campaign in combination with the increased profile will both have strong branding for local and international audiences.
She said this will also impact and contribute to lifting visitor arrivals in 2010.
Fiji Me logo showcased to over 70,000 rugby fans
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