Facebook founder Mark Zuckerberg has seen his personal wealth rise to US $100 billion after the launch of a new short-form video feature.

Facebook announced the US rollout of Instagram Reels, its rival to controversial Chinese app TikTok.

Facebook shares rose by more than 6% on Thursday. Zuckerberg holds a 13% stake in the company.

He joins Amazon founder Jeff Bezos and Microsoft’s Bill Gates in the exclusive so-called 'Centibillionaire Club'.

Technology bosses have been in the spotlight recently as the size and power of their companies and their personal fortunes continue to grow.

[Source: BBC]