Stakeholders in the tourism industry are now forging ahead to try a new strategy on marketing Fiji as a tourist destination with the focus on adventure tourism and the people in the industry.
Fiji Visitors Bureau (FVB) Chairman Patrick Wong said this is a new strategy being used to rebuild Fiji's image and to cash in on what makes the industry work.
And with the 2009 budget looming, Wong said they are also confident more emphasis will be placed on the industry to help revive the economy.
FVB Looks At New Strategy
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