Flour Mills of Fiji will not be renewing its sponsorship of the FMF Flying Fijians, when the agreement expires on June 1st, 2008.

FMF CEO Sanjay Punja said the decision not to pursue the sponsorship of the FMF Flying Fijians despite their exceptional performance at the recent Rugby World Cup, was a difficult one but necessary given the tough financial times over the past year and a forecasted difficult 2008.

But FMF has assured the Fiji Rugby Union that they will continue to support grass-root rugby, the FMF Chow Kaji Rugby Championship.

However, FMF has given FRU the go ahead to negotiate sponsorship deals with other potential companies well before the agreement expiry date of 1st June, 2008.