The mobile phone competition is heating up and the ultimate beneficiaries from the competition will definitely be the consumers.

Today one of Fiji's mobile phone service providers, Digicel has announced their new rate of 5 cents a unit for all their customers.

Digicel Fiji's New Chief Executive Matt Davey said the new rate was introduced, as there are a lot of promotions in the telecommunications market and they decided to have a special standard rate for their customers.