The Consumer Council of Fiji is now seriously concerned with the exorbitant local vegetable prices in municipal markets around the country.

Following the complaints, a survey was conducted that found prices for produce had increased enormously.

The Council has analyzed the price of some local produce sold during this COVID-19 pandemic crisis and found that the price of English Cabbage has gone up by 100%, Dalo price is up by 250%, Cassava price is up by 54%, Long Bean price is up by 44%, Jackfruit price is up by 25%, Bean price is up by 100%, Eggplant price is up by 150% and Pumpkin is up by 25%.

The council says it is also concerning to see that whilst the prices have increased, the quantity has subsequently declined. For example, a plate of three, locally grown eggplants are now sold for $3, which means $1 for each eggplant. Previously, for the same price, a consumer could have purchased double the quantity of what is sold nowadays.

The Consumer Council CEO Seema Shandil is urging farmers, middlemen, and market vendors not to take advantage of this crisis to deceive consumers and profiteers. Shandil says while we are advocating Fijians to consume local produce, this sudden increase in prices leaves consumers with no choice but to be compelled in purchasing processed food, which is an unhealthy choice.

Shandil says that during such crisis everyone should be supporting each other to ensure access to nutritional food at affordable prices.

Consumers are urged to report to the Council via the National Consumer Helpline toll-free line on 155 should they encounter any unethical practices during COVID-19.

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