The Prices and Incomes Board has urged the Consumer Council of Fiji not to generalize the prices of bread as the prices declared by the board are based on weight, and it is possible for prices to be as high as $1.95, as bakers have diversified into different sizes.

This came after the Consumer Council of Fiji raised concern over the number of complaints received due to the recent increase in the price of bread in the greater Suva area where consumers ended up paying as much as $1.95 for a large whole-meal unsliced loaf compared to the maximum price of $1.78 set by PIB.

However, PIB has clarified that it is possible to have price variations in the Suva area.

The PIB has set a maximum price for different locations around the country and it is possible for bakers to sell at any price below the maximum price according to its weight.

The board also added that under the counter inflation act, bakers are required to give at least 12-weeks written notice on any proposed price increase in the price of bread to the PIB