Competition is heating up between Fiji's international airline Air Pacific and its fellow airlines with travellers to benefit.

Chief Executive Officer John Campbell said the airline competition to and from Fiji is currently quite intense on virtually all routes adding they have faced and will face additional competitors on the Australia, Hong Kong, Tarawa and Honolulu routes.

Campbell adds in order to preserve its market share, Air Pacific is competing on price on all routes and naturally they are working closely with the tourism industry in Fiji, to help build visitor arrivals to fill the available seats and hotels.

As an example of the competition in fares right now, on the Nadi to Sydney route, Air Pacific is offering $442 one way, Jetstar, the Qantas low-cost offshoot to start operations next month, is offering Sydney to Nadi $401 one way while V-Australia, which started its services in December last year is offering from Nadi to Sydney $400 one way.