An estimate $100 million is spent annually by tourism stakeholders in the country to market Fiji to the world, however it may not be raking in the desired results.
Fiji Hoteliers Association President Dixon Seeto said the airlines alone spend about $50 million in advertising each year.
However, according to Seeto, visitors do not spend as much in Fiji as they do in other pacific destinations.
$100M spent on attracting tourists
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